Florence Denny (Loretta Young) is Daniel Drew's (Lyle Talbot) girlfriend and secretary at a clothing manufacturer during the Great Depression. In order boost sales they have been using professional female entertainers to keep their clients very happy, but the clients are getting bored of them. Daniel convinces management to replace the professionals with "volunteers" from the pool of stenographers. Inevitably some clients expectations are greater than their "dates", boyfriends become unhappy and the "voluntary" duty becomes less so over time. At first, Daniel prevents Florence from being a volunteer but eventually the prospect of a bonus becomes too great and he encourages her to volunteer. Afterwards, Daniel considers Florence as a loose woman.